About Us

Meet the Owner, Heather Allan

Cedar Falls | Real Deals
I’ve always been a small-town girl with big city dreams! My love of fashion and knack for styling home décor lead me to opening Real Deals in May 2019. I absolutely love the fact that I’m able to hand-select affordable décor for your home and choose the latest fashions to complete your wardrobe! That’s my cute family in the photo – husband Wesley, son George and daughter Winny. I’m driven and able to do what I love every day because of their love and support! Cedar Falls is overflowing with so many kind, compassionate people and we’ve gained some of the best relationships with our customers – Real Deals really is one big family! Owning a shoppe has been a life long dream and an accomplishment I’ll forever be grateful for.

What will you find at RealDeals?

We’re always bringing you the latest styles in home décor and women’s fashion to bring you fresh items for your home & wardrobe. Our amazing prices help you get the style you want for every season and occasion.

Our collection is always changing, and what you find one day may be gone the next. Our online and in store collections will be a little bit different, too, so shop both, often!

Cedar Falls | Real Deals
Cedar Falls | Real Deals

Home Decor

Shop our wide selection of clocks, mirrors, lamps, wall art, candles, kitchen, bath/laundry, furniture, seasonal & much more!

Shop Home Decor
Cedar Falls | Real Deals

Women's Fashion & Accessories

Our boutique offers the latest styles in tops, jeans, sweaters, dresses, jewelry, shoes, beauty & much more! We offer sizes regular and curvy, XS-3XL.

Shop All Women's Fashion

Follow Along

Don’t forget to follow us on social media for sneak peeks at new arrivals, our amazing events and just a little “pick-me-up” throughout your day!

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